Entertainment Apps Outpace Games in Consumer Spending
- Despite the challenges faced by the mobile industry, including the pandemic-driven hype fading and Apple’s privacy changes, global app downloads in 2022 remain significantly above pre-pandemic levels according to a report from Sensor Tower.
- Global app downloads dropped by 0.9% year-over-year to 142 billion in 2022, but still remain significantly higher than pre-pandemic levels.
- The decline in downloads is attributed to the fading of pandemic-driven hype, as well as various challenges faced by the mobile industry, including the global economic slowdown and Apple’s privacy changes.
- Games was the top mobile app category of 2022 with over 50 billion downloads, followed by entertainment apps.
Via
