Startups & Blogging – What is the tag cloud on your blog, Mr. Entrepreneur?

[Guest article by Indus Khaitan, partner @theMorpheus]

“Startup”, “Entrepreneurship”, “Venture Capital”, “Social Media”, “twitter”, “Facebook”. All the wrong kind of tags are mightily sized on the blog of an entrepreneur who is not building a product around these tags.

An entrepreneur’s job is to build a product, do sales/marketing, evangelize the same and acquire customers! Simple. However, most of the times the evangelism is around entrepreneurship, startup culture, raising money, etc. Instead, the talk should be around the code you write, the product development you do, the travel to the customers and the mechanics surrounding the business.

Either the tags are incorrect or the right kind of evangelism is missing.

So, if you are a startup entrepreneur, don’t talk about startups, entrepreneurship, but talk about product, technology, sales/marketing, user experience, how you scale, how you fix bugs, how you prioritize your tasks, your hardware/software architecture, etc. Those should be the mightiest tags in the tag cloud. The former is implied. It is okay to talk about and evangelize things un-related to your business — but that should be 20% of the chatter.

Here are three tag clouds from the blogs of entrepreneurs who I know for sure are working in areas unrelated to the tag sizes. Guess what is what:

social_media_cloud Do this little test:

  1. Go to a tag cloud generator like wordle/tagcrowd
  2. Point it to your feed
  3. Analyze the results
  4. What are the dominating words? If the words related to your technology, product, domain are not dominating the tag cloud, then you need to rethink
  5. If you are good in step #4 then analyze your competition’s tag cloud — if they are caught napping, then you are doing your job well.

Notes from Ashish : I agree/disagree with Indus’s stand. Agree because an entrepreneur has to create thought leadership in his business space and blogging is surely the way to go.

Disagree because one needs to share his/her entrepreneurial journey – that’s your human part. That’s what will attract potential employees (cofounder status), who relate to you (and want to join in your journey).
No doubt, there has to be a fine balance between the two. Infact, we have covered a few startups after reading their blog posts on their journey/challenges faced.

Ofcourse, you cannot talk about ‘your favourite ice cream in the corporate blog’, but you need to talk about ‘hiring your first employee’, ‘meeting investors’ etc. Infact, one of the best blogging learning comes from Zoho – they do talk a lot about online office space as well as entrepreneurship/India connection etc.  It’s that ‘human’ element that makes the corporate blog an interesting read.

What’s your opinion?

The article has been reproduced from Indus’s blog].

[If you would like to share your insights/research with PI audience, do send an email: ashish at]

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