Book Review – Entrepreneur Journeys :Weapon Of Mass Reconstruction

If successful businesses have one thing in common, its their bootstrapping story. Most of the successful story started with a small budget and that’s what Sramana Mitra has focused in her book ‘Entrepreneur Journeys’.

The book is a collection of  interviews with entrepreneurs who were able to create successful business without raising loads of money.

What’s interesting about the book?

First of all, its very conversational –

you feel as if you are sitting in a room and listening to the conversation.
Secondly, the personal stories of entrepreneurs makes the book an interesting read.

The book has interviews mainly from Internet/Enterprise startups and Sramana has managed to extract a whole lot of personal stories from entrepreneurs – for instance, Om Malik’s journey from Delhi to US and how he managed to mint a mn$.

The common theme in all the interviews is that successful entrepreneurs did manage to figure out gaps in the market, started small, were driven by passion/gut feel and eventually made it big!
No, big isn’t just about being Larry Page/Sergey Brin, but big is also being about Rafat Ali of paidContent, Beatrice Tarka of Mobissimo and Ramu Yalamanchi of hi5.

What’s really missing in the book?

Well, I’d say it depends on core intent with which you read the book. If you are looking for inspirational stories delivered in an easy format, go for it!

But, if you are looking for ‘call to action’ stuff, i.e. how to market your product, what type of qualities should you look in angel investors etc., i.e. a lot more depth than ‘this is how I did stories’, the book may not be a lot of help.
Moreover, the stories primarily focuses on US startups – and to me, that’s a very biased view of the entrepreneurial world.

Nevertheless, the core idea behind the book is to reinforce the bootstrapping mantra,something which was obscured by excess VC money (hey! web2.0! you still around?) in the bubble days; and assure entrepreneurs that funding is an enabler for the success (and not a success in itself).

If you have read the book (or otherwise you can read the same set of interviews at Sramana’s blog), do share your opinion.

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