NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.

Newsletter

Newsletter

Equalisation levy effect: Indian customers to pay more for app purchases

With the government looking to include iOS and Android mobile apps under equalisation levy, the costs of app purchases is likely to go higher by 7-8%. The new changes may come into effect by December, while a 6% equalisation levy is already applicable on all online advertisements on multinationals outside India.

Add comment