The Escape Velocity stage is all about working furiously to strengthen network effects and to sustain growth.
Andrew Chen: I redefine it so that it’s not one singular effect, but rather, three distinct, underlying forces:
- The Acquisition Effect, which lets products tap into the network to drive low-cost, highly efficient user acquisition via viral growth.
- The Engagement Effect, which increases interaction between users as networks fill in.
- The Economic Effect, which improves monetization levels and conversion rates as the network grows.
This trio of effects creates a powerful flywheel that can be optimized to scale your product to potentially billions of users.