eShakti.com, the online retail brand for women’s fashion providing customized clothing, has raised Series B funds from lead investor IvyCap Ventures and existing investor IDG Ventures India.

eShakti earlier raised $3mn from IDG in 2011.

“Given height and size differences across the population in US, there is a big need in women’s fashion for clothes that fit and fall well. “We have a wonderful, global team already, and we intend to add talent at all levels in the coming months to support our growth plans.” [B.G.Krishnan, Founder and CEO of eShakti]

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