Establish Yourself as Experts

  • Start a conversation with journalists at industry events
  • Look at areas where you can offer expert insights to other startups and ecosystem players. Startups should also start applying for speaker and workshop roles, and keep building your company’s brand.
  • Don’t worry about defaulting to your CEO as the spokesperson of your company
  • Startups should look at the talent they have on their team, and highlight other members who would be able to impart wisdom on different themes

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