Not all businesses neglect their responsibility to the environment, their employees, and the wider community.
For instance, Norsk Gjenvinning, a Norwegian waste disposal company, transformed into a force for good under CEO Erik Osmundsen. He introduced a zero-tolerance policy on corruption, hired from outside the waste disposal industry, and introduced new technology to recycle waste more effectively.
These developments, while good for the world, also presented profitable opportunities. NG is now one of the most profitable waste disposal companies in Scandinavia.