EU Commission Investigates Amazon’s Acquisition of iRobot

  • The European Commission has initiated a comprehensive investigation into Amazon’s proposed $1.7 billion purchase of iRobot.
  • The Commission holds concerns that the deal may restrict robot vacuum cleaner market competition, potentially favoring iRobot in Amazon’s search results and recruiting user data for Amazon’s advantage.
  • While the UK’s Competition and Markets Authority cleared the deal, the U.S. Federal Trade Commission is still reviewing it.
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