Productivity app Evernote, has announced localized credit card payment and discounted pricing for the Indian market. Users can now pay in Indian National Rupee (INR) for Evernote Plus and Premium subscriptions using credit cards, in addition to purchases on major app stores.
Along with the announcement of localized payment, users are also being offered generous introductory discounts on all Evernote subscription options.
Localized credit card payment is currently available to VISA and MasterCard credit card users. Evernote will be rolling out other payment options in 2016, in addition to Evernote Business, the team and corporate oriented version of their service.
Evernote announced last year that it reached the milestone of 5 million registered users in India. The app continues to witness exponential growth in the region, and is about to reach 7 million users, said the company.
Evernote has more than 150 million registered users globally, and India currently holds the number 5 position in terms of the number of users, behind the United States, China, Brazil and Japan.
“Evernote strives to provide the best productivity experience to our users, and will continue to introduce features that try to match user needs. However, we have been providing far from optimal payment methods, especially in international markets. We are now trying to optimize this for our focus countries and this is the first step in offering better options to our users in India,” said Ken Inoue, General Manager, APAC.
With effect from the new pricing update, users can buy a yearly subscription of Evernote Plus for INR 850, and a yearly subscription of Evernote Premium for INR 1500.