Every big innovation at Amazon has survived the six-page narrative

Amazon’s biggest initiatives, such as Prime, Alexa, and AWS, had all gone through six-pagers. In fact, all complicated or data-driven decisions are subject to six-page reviews at Amazon.

As a new project progresses, the narrative gets revised and revised until the project is ready for prime time. In some instances, the six-pager eventually evolves into the actual press release for the product.