Evidence Does Not Change Beliefs


While we adore data, the problem with an approach that prioritizes information and logic is that it ignores the core of what makes you and me human: our motives, our fears, our hopes, and our desires.

Data has only a limited capacity to alter the strong opinions of others. Established beliefs can be extremely resistant to change, even when scientific evidence is provided to undermine them.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Tips To Handle Rejection

Retreat, Don’t Run: By not giving up after the initial rejection, and instead retreating to a lesser request, one has a much higher chance of landing a yes. Collaborate, Don’t…
View Post