Evolution has wired our brains for storytelling—how to make use of it
A story, if broken down into the simplest form, is a connection between cause and effect. And that is exactly how we think.
We think in narratives all day long, and makeup stories in our heads for every action and conversation.
Now, whenever we hear a story, we want to relate it to one of our existing experiences.
That’s why metaphors work so well.