Evolution has wired our

Evolution has wired our brains for storytelling—how to make use of it

A story, if broken down into the simplest form, is a connection between cause and effect. And that is exactly how we think. 

We think in narratives all day long, and makeup stories in our heads for every action and conversation.

Now, whenever we hear a story, we want to relate it to one of our existing experiences. 

That’s why metaphors work so well. 

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Teams thrive when they

Teams thrive when they take risks and fail (or succeed!) fast.  Instead of being stagnant, the momentum continues forward as employees learn from their mistakes.  Risk-taking and learning from mistakes…
View Post

Elements That Create Defining Moments

A defining moment must include at least one of these elements—it does not have to include all four. Elevation: They rise above the everyday. Insight: They rewire the way we…
View Post