Exclusive: Online Fan Merchandising Firm Bluegape Raises Angel Investment from Aniket Khera & Rahul Bhatia

Online fan merchandising solution to brands Bluegape has raised an undisclosed amount of angel funding from Aniket Khera, Rahul Bhatia and one more unnamed angel investor. The exact amount of investment was not disclosed.

With the raised capital, the company is looking to sign up with more brands for their fan merchandising rights and improve its logistics and warehousing capabilities.

“We are trying to become a one-stop destination for all brands who want to launch their fan merchandising in India, said Sahil Baghla, co-founder, Bluegape.

Earlier, the venture had raised Rs 10 lakhs seed capital from Times Group investment arm TLabs. Currently, the site claims to ship around 5,000 orders every month. Launched in August 2011 by Sahil Baghla along with Ayush Varshney, Bluegape was originally an online poster store. However, it later pivoted to fan merchandising solution to brands.

Excerpts of an earlier interview of team Bluegape:

You have been able to sell 5,000 posters over the past five months. How did you generate this sort of demand?

Most of it has been through word of mouth. We promoted ourselves in the cultural festival at IIT Kanpur. Now, we are in the process of appointing student ambassadors in various colleges.

How are you different from other websites selling customized merchandize?

Firstly, we are catering to a niche segment – youth in age group of 18-20. Secondly, I know few more online portals into youth merchandize, but have not found youth community aware about them.

What is your vision for Bluegape?

We want to cater to the youth and provide them with products which are cool and are not readily available otherwise. Soon, we will be adding merchandise and few other products.

We also want to promote work of upcoming photographers and artists through this platform. Artists can add their photographs / art to our gallery. If a customer buys a poster with their work, we will pay them royalty. We are in the process of creating community for photographers. Bluegape has got seed capital of Rs 10 lacs and will be incubated at business incubator of Times of India Group. Recently, two more batchmates of mine– Mukesh Chopra and Devanshu Bhimwal have joined the team.

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