EXCLUSIVELY.IN, the first web destination to bring Indian fashion, jewelry and accessories to a global audience, announced today a shift to an open-access, non-member platform, a departure from their once “flash sale,” members-only site. Serving as the premier destination for Indian goods, Exclusively.In offers a variety of authentic merchandise from India based designers for the online shopping enthusiast.
Cofounded by a team of Indian-Americans, led by CEO Sunjay Guleria, Exclusively.In has quickly become the leading online destination for the best that India has to offer. “We saw the future of sales shifting on our site from a members-only to an open site due to an overwhelming demand for our products that short-lived flash sales could not meet,” said Guleria. “We felt the best way to service that demand was to move away from a consignment model in order to provide fully curated collections with a much broader selection and a full range of sizing to a wider consumer base.”
Exclusively.In prides itself on serving the Indian and fashion communities in the U.S. and U.K. and plans to expand its reach in the near future to other markets such as Canada, Australia, South Africa, Middle East and within India itself. For now the U.S. and the U.K. markets get first grabs at the finest Indian products. “We are driven by the desire to bring the best of India to the rest of the world, including textiles, crafts, embroideries and traditional Indian hand-looms, combining them with western sensibilities and we will continue to innovate to offer the best customer experience and selection possible,” says Guleria.
With the new sales model Exclusively.In is now able to forge stronger partnerships with a few select suppliers and curate collections much more carefully for each season from the brands their consumers love most. Featuring high design brands such as Satya Paul and Ritu Kumar, a majority of the pieces are exclusive to the site. New features to the site, in addition to the freedom to shop at leisure 24/7, include the ability for customers to keep track of their favorite designers and the option to add items to a “wish list.” While the existing newsletter will remain the best source for upcoming sales and new collections, customers who wish to browse and buy anytime of the day can now do so.
Exclusively.In already caters to a dedicated fan base making it the “go to” site for desired Indian apparel, jewelry and accessories. Fashion folk have long traveled to India to score embellished, elaborate, colorful products. Now purchases of authentic Indian fashion won’t always require paying for airfare to India, or a membership.