Subscribe

Expensive OTT platforms struggle to attract cost-conscious Indian consumers

  • Advertising-based video-on-demand represents 60% of India’s estimated 130-billion-rupee video OTT market.
  • Challenge lies in converting 100 million monthly average users to paid subscribers, with conversion rates in low single digits.
  • FICCI-EY Media & Entertainment Report 2023 suggests market could double if pricing is reduced.
0
0
0
Share 0
Tweet 0
Share 0
Via
Join 2 million subscribers





subscribe to the nextbigwhat newsletter​

A curated newsletter that summarizes the important news at the intersection of Global tech, India Tech and AI.

Delivered 8 AM. Daily.

More news »

Total
0
Share
nextbigwhat We would like to show you notifications for the latest news and updates.
Dismiss
Allow Notifications