Payments Company Ezetap Acquires Clinknow, A Loyalty Platform

Mobile point of sale solutions provider has acquired Clinknow, a loyalty platform that lets merchants create and push real time mobile offers to their customers.

Abhijit Bose, Co-Founder & CEO of Ezetap said

Point of Sale solutions around the world are evolving from static terminals to dynamic, intelligent points of service. The integration of loyalty and offers is a natural extension of the point of sale.

Financial details of the deal weren’t disclosed.

The integrated Ezetap solution can recognize a repeat customer during check-out and apply a saved offer, he said. This is pretty useful for small and medium sellers who can’t afford to setup and run their own loyalty programs. 

Abhishek Nayak, CEO & Co-Founder of Clinknow  will join Ezetap. ClinkNow was launched by Gharpay Technology Services founded by Abhishek Nayak and Arpit Mohan in 2011.

Gharpay also ran a cash on delivery service that was sold to Delhivery, a Gurgaon based last mile delivery service company.

Through Clinknow customers will receive the offer on their mobile and can save it for future use. It also recognizes returning customers. RBL Bank is a customer of the bank.

Ezetap was founded in 2011 and has raised funds from Helion Advisors, Social+Capital Partnership, Angelprime, and American Express. It has customers like Myntra, BookmyShow, Bigbasket and Ola.

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