#ezetap, the mobile POS solution Company, launched an integrated Financial Inclusion & Payments platform combining all the required components in a turnkey service that combines full Aadhaar-based Micro-ATM capabilities (including biometrics) with Card-based payments including RUPAY for MagStripe & EMV transactions, in addition to Visa, MasterCard & American Express – the company has also designed an elegant stand that will make it a must have device for all retailers & bank branches too.
Ezetap, the Bangalore based firm incubated by AngelPrime, had earlier hit it big with SBI announcing to deploy 500,000 mPOS terminals within the next 5 years through the firm.
Few months earlier, Ezetap had acquired Clinknow, a loyalty platform that lets merchants create and push real time mobile offers to their customers. The integrated Ezetap solution can recognize a repeat customer during check-out and apply a saved offer which is pretty useful for small and medium sellers who can’t afford to setup and run their own loyalty programs.
Ezetap has made the right moves since it went live with partners that include Citibank, Flipkart, Bajaj Allianz, BookmyShow and ShoppersStop in January, last year. A proof to this was Credit card Company American Express (Amex) purchasing minority stakes in the Bangalore based firm with plans to extend their services in this region.
Ezetap had raised $8 million in a Series B funding, last February, from a group of investors led by Helion Advisors along with participation from existing investors, Social+Capital Partnership and Nicolas Berggruen’s PE fund Berggruen Holdings.
The mPOS firm has also received an EMV-Level 1 Certification, a global certification for credit and debit payment cards based on smart-cards that will help them provide security and global interoperability for their service users.