Fab.com acquires Pune based startup, True Sparrow

Social commerce site, Fab.com has acquired TrueSparrow, a Pune based startup which has been providing technology to Fab.

Not much of a surprise as True Sparrow founder, Nishith Shah is also CTO at Fab.

“We had founded True Sparrow in 2007 in Pune, India. Guided with a unique culture around Make Mistakes, Get Shit Done, and Ship It, the company has worked on innovative technology products.

Along the way, we met Jason Goldberg. Together, we founded Socialmedian. And later, the three of us along with Bradford Shellhammer founded Fab. Fab is everyday design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations” [True Sparrow team/via]

An interesting collaboration partnership that goes beyond technology outsourcing that Indian companies have been known for.

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