Launched in June 2012 by Shivani Poddar and Tanvi Malik, FabAlley sells clothing and accessories for women.
The company engages with fashion enthusiasts through its blog, quizzes and reports. FabAlley plans to use the investment to increase its manufacturing & merchandising strength by adding new categories in both apparel & accessories and increasing depth in existing categories, the company said.
It also plans to use the investment to improve its technology, supply chain capabilities, warehousing and marketing.
The e-commerce site will also rebrand and re-launch its fashion blog. Singh will join the company’s board.