FabFurnish Evolves Into A Curated Content Play For Home Products

FabFurnish has now evolved itself into a content-driven platform for discovery and sale of curated home products.

On the lines of Houzz, FabFurnish will now enable you to purchase products from these curated articles.

Ankita Dabas Kohli, Co-Founder, Fabfurnish.com said, “ We continue to focus on retailing best-in-class products while bringing about a change in the way we communicate with our users. Our research indicates that more and more Indians are searching for home and interior design which is why we are now pioneering curated home concepts to tie our comprehensive product catalogues with inspiration. With respect to revenues, the new strategy will have an incremental effect. We expect to close the year at INR 500 cr.”

FabFurnish.com has roped in category influencers as well as fostered collaborations with top interior designers. Besides showcasing the work of some of India’s finest design artists and creators, FabFurnish.com is driving engagement through referral programmes, content partnerships and product listings (product url).