Facebook has launched its App Center in India including six other countries. Earlier, the App Center was available to users in the United States, however with its recent announcement, Facebook users in Australia, Canada, India, Ireland, New Zealand, South Africa, and the United Kingdom will enjoy access to over 600 apps.
After this announcement, users in these countries will find a new bookmark labelled ‘App Center’ on the left side of their home page on Facebook.com and in the Facebook mobile apps for iPhone, iPad, and Android, that leads to Facebook’s app destination page.
In June this year, Facebook had launched the App Center to help users find games and other applications with social components more easily. The App Center, available on Facebook’s website and on Apple and Android mobile devices, recommends apps to users based on their interests, the types of apps their friends like, or the apps they have liked in the past.
Facebook also pointed out that it will be launching App Center for the users in Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey in the coming weeks.
The social networking giant has said in the past that on mobile devices, the App Center won’t compete with other app stores, such as Apple’s or Google’s. Rather, the App Center will send users to those other stores to download the programs. People can also get mobile apps from their regular computers by using a feature – “send to mobile.”
Facebook has also launched new locatization tool which enables app developers to bring translations of their app’s information (name, tagline, and descriptions) for use in the App Center and across Facebook.