Facebook is testing augmented reality ads in News Feed

Facebook is giving advertisers new ways to show off their products, including with augmented reality.
Ty Ahmad-Taylor, vice president of product marketing for Facebook’s global marketing solutions, showed off ads that incorporated his face into Candy Crush gameplay footage, and other ads that allowed shoppers to see how virtual sunglasses and makeup would look on their own faces.
“People traditionally have to go into stores to do this,” Ahmad-Taylor said. “People still really love that experience, but they would like to try it at home” — so this “bridges the gap.”

Leave a Reply

Sign Up for NextBigWhat Newsletter