Facebook Backs Off Controversial Plan to Sell Ads in WhatsApp

WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service, according to people familiar with the matter. The team’s work was then deleted from WhatsApp’s code, the people said.

https://www.wsj.com/articles/whatsapp-backs-off-controversial-plan-to-sell-ads-11579207682WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service, according to people familiar with the matter. The team’s work was then deleted from WhatsApp’s code.

Advertising accounted for about 98% of Facebook’s revenue in the third quarter.

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