Ecommerce is driving Google India’s revenue and Facebook is all set to launch an online shopping festival in partnership with GroupM, between August 12 and August 29.

Participating companies will have to pay a fee that will be shared by Facebook, GroupM and other media agencies.

While this isn’t confirmed officially, Facebook is said to be looking for a title sponsor at an asking rate of Rs 3 crore and a principal sponsor at a similar rate besides associate sponsors for Rs 1.5 crore each.  [source]

For sure, Facebook isn’t integrating Buy button in India so soon – so this seems to be more of a marketing campaign (on behalf of partners).
The upcoming festive season in India will see a mad rush from several ecommerce firms. Last year, Flipkart did its Billion Day (have they discontinued?) and both Snapdeal and Amazon did their own discount sales.


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