For Facebook, users in Brazil and India represent key sources of growth of its monthly active users in the first quarter of 2013 as compared to the same quarter last year.
In India, the company reported 78 million users at the end of the quarter, a 50% increase compared to the corresponding quarter of 2012. In Brazil, the company grew monthly active users by 62% year on year to 73 million users.
At the end of the quarter, Facebook had 1.11 billion monthly active users, up 23% from the year ago, according to the latest SEC filing made by Facebook.
Daily active users of Facebook increased by 26% to 665 million on average during March 2013 from 526 million during March 2012, the company said. Daily active users are registered Facebook users who visited the site or took an action to share content or activity on Facebook on a given day.
“We experienced growth in DAUs across major markets including Brazil, India, and the United States,” said Facebook which reported $1.45 billion in revenues in the first quarter of 2013. The social networking company posted profits of $219 mn for the quarter.
Daily active user growth has been largely driven by increased mobile usage of Facebook. Earlier, Facebook tried a very cheesy talktime campaign in India (you get $1, if you register via Facebook’s mobile site).
Mobile, India, Brazil ki Jai : Key stats
– During the first quarter of 2013, the number of DAUs using personal computers increased modestly compared to the same period in 2012, but in certain key markets such as the United States the number of DAUs using personal computers decreased, while mobile DAUs continued to increase.
– Worldwide mobile MAUs increased 54% to 751 million as of March 31, 2013 from 488 million as of March 31, 2012.
– In all regions, an increasing number of our MAUs are accessing Facebook through mobile devices, with users in India, Brazil, and the United States representing key sources of mobile growth over the first quarter of 2013 as compared to the fourth quarter of 2012.
That is, mobile is the future and Facebook’s monetization need to catch up with the users.
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