Facebook boasts of 51 million userbase* in India (51,204,840 to be precise), a massive growth from 8 million in 2010 and 28 million in June 2011.
Facebook demographics in India
Surprisingly, the largest age group is currently 18 – 24 with total of 24 064 743 users, followed by the users in the age of 25 – 34.
Top 5 places in India
In terms of checking into places, Bangalore International Airport leads the race (41664), followed by New Delhi Railway station (8,778) and Select Citywalk , Saket @ 8553).
Average CPC rate: $0.47, Average eCPM: $0.10. The ad rate has fallen from 2011 (the CPC was $0.59 and CPM was $0.25).
When compared to other online properties the CPC is significantly high whereas the CPM is very low. This computes a very low CTR of around 0.04%. Although compared to contextual and search advertising, which is driven by need, this would always be low, what it also shows is the weak targeting of the ads. Also, given the ad position in Facebook are non-intrusive, they might be getting lower attention. (Recommended Read: Get Paid To Be A Facebook Fan)
Importantly, mobile access has been one of the important medium of access (read: Data: 30% of new Facebook users in India register via mobile phone), Facebook has focused on local language support for its Facebook for Every Phone mobile application and added support for Indian languages like Hindi, Marathi, Malayalam, Tamil,Kannada, Gujarati, Bengali and Punjabi very recently.
Data source: socialbakers
*: Does 51 million registered userbase translate to atleast 51 million Internet users in India (a number that has been debated for a very long time)? What about thousands of fake accounts that each social media agency has?