Facebook Wants News Organizations To Publish Content Directly On Its Platform

Facebook might begin hosting articles and videos from BuzzFeed, National Geographic and The New York Times as soon as this month according to a WSJ article.
The new feature will apparently be called ‘Instant Articles’ and will offer news organizations special ad models that will allow them to maximize their earnings in order to drive signups.
The report adds that one model might allow publishers to keep 100 percent of the earnings from ads they sell, and 70% of the proceeds from the ads Facebook sells for them.
Bringing news onto its own site may not earn Facebook anything, but it does serve as a great tactic for the company to keep users engaged for far longer on its site.
From a publisher’s perspective, the move could turn Facebook into a revenue generating platform rather than just being a gateway to onboard more users onto their site.
Facebook hopes that users will prefer reading posts and watching videos right from their News Feeds rather than loading website links which is not only slow but also takes away from their experience.
While there’s bound to be some friction between publishers over the sharing of user data and revenues with Facebook, it’s still to early to judge how negative or positive the impact of ‘Instant Articles’ will be on the way people consume content.

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