Facebook launched the ‘Like’ buttons last week (which we implemented within few minutes of the launch, even shared how to implement Like button on your website) and I find it really amusing that few companies, after the ‘Like’ button implementation have started issuing press releases for this (so far we have received 3).
Afaqs even carried an article titled “Naukri.com partners with Facebook for social media integration”, which is even called ‘exclusive partnership’.
“This is an exclusive partnership between Naukri.com and Facebook.com. – Sumeet Singh, VP Marketing (InfoEdge)
..Internet users will be able to share job postings published on Naukri.com with their friends on Facebook. Each job posting published on Naukri.com will have a ‘Recommend’ button, which when clicked will publish the job posting in the Recent Activity section on the profile page of the Facebook user. It will not be a prerequisite for Internet users to become members of Naukri.com to share job postings on their Facebook profiles.”
ESPNCricinfo too has integrated the ‘Like’ button and issued a press release calling itself one of the first companies to roll out the new set of products by Facebook.
So much for awareness (of product ecosystem) and so much for media carrying such exclusive news [I am sure you will find the ESPN integration mention in tomorrow’s newspapers].
And if you are a startup, this is also a lesson for you (maybe) – i.e. make noise when there isn’t much to do.
What’s your take?
[Recommended Read: Startups and PR Firms – The Gross Disconnect]