Facebook Loses 1.3 Billion Monthly Visits in Wake of Cambridge Analytica Scandal

According to SimilarWeb, in April, total Facebook visits (both to Facebook.com and through its mobile apps) fell from 24 billion in March, down to 22.77 billion in April — a drop of 1.3 billion visits, and down 5.15% of the total.
Assuming the average Facebook user visits the social network once a day, that would suggest an average of about 43 million less users during that month. In recent months, Facebook makes about $5 per user, per month — i.e. some $215 million in potential lost revenue.
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