Facebook is a trove of nostalgia inducing memories, and the social network has now launched a feature called “On This Day” that pulls up posts on the current date from previous years.
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The feature will be rolling out globally over the next few days, though it wasn’t yet accessible for any of us at the NextBigWhat team just yet.
The roll-out of On This Day seems to have been inspired by the success of Timehop – an app which can pull up past memories from Facebook, Twitter, Instagram, Foursquare, Flickr, Dropbox, iPhoto or your camera roll – which has 6 million daily users.
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While Facebook declined to cite Timehop as an inspiration, unlike the app, the On This Day feature only pulls up information from from a user’s Facebook profile.
The  company doesn’t have any plans of using the new feature to drive revenues, but is instead relying on it to drive engagement as people reshare the posts.
[via: TechCrunch]

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