Unofficially speaking, Facebook Pages are dead. The company announced its new newsfeed algorithm in the month of December and the impact, it seems is what Facebook expected it to be.
That is, page reach has declined substantially by 44% and that equates to Facebook expecting brands to spend more adverti$ing dollars on Facebook.
Our surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme. Starting soon, we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.
To complement people’s interest in articles, we recently began looking at ways to show people additional articles similar to ones they had just read. Soon, after you click on a link to an article, you may see up to three related articles directly below the News Feed post to help you discover more content you may find interesting.
Data collected by Ignite Analysts suggests that organic reach and organic reach percentage have each declined by 44% on average, with some pages seeing declines as high as 88%.
What’s important is that the raw number of engaged users plunged as well, falling on average by 35%. Some pages saw engaged users fall as much as 76% (source).
Even brand page reach has declined to <3% of page fans. What does this mean? You can’t even engage with your page fans – and that translates to very little RoI for the money brands spent in acquiring Likes.
The good news (for Facebook), however is that Facebook news feed algorithm is now taken as seriously as Google Penguin/Panda update.
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