Facebook: 1.37 Bn DAUs; Mobile drives 88% of ad revenue

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Quick snapshot of Facebook’s quarterly numbers.
Daily active users (DAUs) – DAUs were 1.37 billion on average for September 2017, an increase of 16% year-over-year.
Monthly active users (MAUs) – MAUs were 2.07 billion as of September 30, 2017, an increase of 16% year-over-year.
Mobile advertising revenue – Mobile advertising revenue represented approximately 88% of advertising revenue for the third quarter of 2017, up from approximately 84% of advertising revenue in the third quarter of 2016.
Capital expenditures – Capital expenditures for the third quarter of 2017 were $1.76 billion.
Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $38.29 billion at the end of the third quarter of 2017.
Headcount – Headcount was 23,165 as of September 30, 2017, an increase of 47% year-over-year.
 

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