If you ever wondered what people are browsing on their browsers, Nokia India has released the findings of its first Nokia Mobisight study in which it states social media reigns on the mobile browser while video watching is the hottest trend on the Nokia Browser.
The study is for the period June-December 2012 and is a bi-annual customer preference survey how Indians are using the mobile Internet. The study reveals that Nokia powered data consumption of 1.67 PetaBytes during July-December 2012, with a total of 12.7 billion page views.
According to Nokia, the survey portrays a paradoxical picture of a country which loves music, gaming and social networking on one hand and also seeks privacy for its online and mobile presence.
The survey found that Indians are accessing Internet on the mobile browser after school, college and office hours, with peak access times for Nokia Browser ranging from 7:30 PM to 10:30PM IST.
Uttar Pradesh leads the race when it comes to most active Nokia Browser users, followed by Maharashtra and Andhra Pradesh. All four South Indian states are in the top 10.
In terms of sites visited, Facebook beats Google. Video sites were very popular with YouTube, Tubidy and VuClip featuring prominently in Top 10 sites accessed on the Nokia Browser.
With regards to privacy, the Nokia Store witnessed downloading of more apps related to privacy than any other services with phone security apps occupy four places in the Top 5 apps downloaded.
Though Indians are crazy about cricket, car racing games were more played on mobile devices. There are 3 racing games in the top 10. Super hero games like The Avengers TRYBUYG are also popular among the gamers on the Nokia Store.
When it came to music the Bollywood chart was lead by songs from the ‘Student of the Year’ soundtrack. While the Nokia Music Store saw Justin Beiber’s ‘Boyfriend’ and Priyanka Chopra’s ‘In My City’ topping the international category.
The Nokia browser is present on S40, S60 and even Asha phones, but is not present on Nokia’s Windows Phone 8 Lumia phone.
The survey is interesting because a study last year stated that about 40-50 % of Indian Internet users will access the web only on mobile phones by 2015. Also a report last month stated that only 50% of smartphone users have a data connection.