Facebook Using Diwali to Promote User-Tagging in Status Updates

Facebook seems to have upped the ante in India and is aggressively pushing itself in India. For last couple of weeks, the very prominent “Find your Orkut friends on Facebook” campaign has been running on Facebook.

Find Okrut friends on Facebook campaign
Find Orkut friends on Facebook campaign

And yesterday I saw a Facebook promoting its ‘user-tagging’ feature in the status updates for wishing friends and family members for Diwali (check the attached screenshot).

User-Tagging in status updates for Diwali wishes
User-Tagging in status updates for Diwali wishes
User-tagging in status updates for Diwali wishes - Expanded
User-tagging in status updates for Diwali wishes - Expanded

Festive wishes often flood status updates over Facebook. Understanding this trend in user behaviour and using it to promote the newly launched ‘user-tagging’ is a quite a clever move. Facebook does not have a dedicated India team but someone sitting there in Palo Alto, USA is doing a smart  job of product management of Facebook for India 🙂

What’s your opinion?

Total
0
Shares
Leave a Reply

Sign Up to Newsletter

Daily.