Facebook is NOTHING when it comes to video monetization.

The publisher that projected $264 for every million video views on Facebook said it expects $2,200 for every million video views on YouTube. For them, a Facebook video view is essentially worth 12 percent of a view on YouTube (source).


That is, still at 1/10th of YouTube when it comes to monetization. And mind you, these are US based publishers.
Others will have a bigger sob story.

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