Facebook has tied up with 20 more publications In India; the feature will be available for all Android users from today. Previously Facebook rolled out the service in India along with India Today, Quint, HT, The Indian Express and Aaajtak for iPhone users.
With the new Android support, Facebook has extended the feature globally with more than 350 publishers on their platform.
New partners from the mainstream media include names like ABP News, Amar Ujala, Dainik Bhaskar Group, Jagran Group, Network18 Group (IBN Live, IBN7 Khabar), NDTV Group and Zee Group (Zee News and DNA India).
‘Instant Articles’ was previously launched in the US and Europe; it is designed for markets with less or limited internet connectivity. The ‘instant’ nature of publishing will allow readers with 2G connectivity (or low connectivity) to seamlessly browse articles on Facebook news feed itself.
The feature will also offer a collection of story-telling tools that publishers can use to make articles more engaging and rich. Selected publishers’ posts will appear on news feeds with High-Resolution pictures along with interactive features such as auto-play videos, maps, and listenable audio captions.
“We’ve been beta testing Instant Articles for Android with a small group of people on Facebook for several weeks, and as we saw on iPhone, the faster, richer reading experience inspires people on Android to share Instant Articles with their friends more often than they do with standard web articles,” said Facebook in a blog post