Facebook’s ‘state-controlled media’ tags decrease user engagement, report

  • A study reveals Facebook’s ‘state-controlled media’ tags decrease user engagement with content from authoritarian nations, but increase favorability with Canadian state media.
  • Users in the study, primarily from the US, responded negatively to content from China and Russia when noticing these labels.
  • The sharing of labelled posts dropped 34% after the implementation, and user likes of such posts fell by 46%.
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