Fail fast or slow? Is that even the right advice?

How should startups approach product market fit? Spray and pray?

Check out this episode of NextBigWhat Radio with Kunal Shah, founder of CRED and co-founder @ Freecharge,

In this episode, as part one of a two-part series, you will find many takeaways for founders and product folk along with some fascinating insights into why he chose to build CRED, as well as his views on Indian consumers and their mindset.

“Fail fast is a nonsense advice for founders. Because there is no ‘fast’. You will end up getting 1-2 years of something. Instead, you could’ve researched and planned better – and ‘planned better’, in my view, is understanding the core human motivations for your product or service.”

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