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Fashion Accessories Startup Pipa + Bella secures $600,000 in pre-series A

Company Name : Pipa + Bella
Funding Amount : $600K
Investor(s) Lion Rock Capital, Teruhide Sato, Roopa Nath.
Funding Round : Angel round


Mumbai-based fashion accessories startup Pipa + Bella has secured $600,000 in a pre-series A round of funding led by Singapore’s Lion Rock Capital. Other investors who participated in this round are Japanese investor Teruhide Sato and Roopa Nath. The company’s advisors include GSF Founder Rajesh Sawhney and Miss Malini’s CXO & Brand Builder – Sujal Shah.

Pipa + Bella is a fast-fashion brand of jewellery that offers women with well-curated collections of fashion jewellery that are easily available at affordable prices. With few branded players in the fashion jewellery segment, the online platform aims to solve a pain point that many women face while shopping for jewellery – branded jewellery is either overpriced with high mark-ups, or unbranded jewellery in online marketplaces is cluttered and lacks any proper curation or style guidance. The platform launches approximately 100 new styles every week that are all priced well between INR 300 – 3000.

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