Fashionandyou Rejigs top Management; End of Churn?

fashionAndYouThings seem to be changing very fast at Delhi based online retailer Fashionandyou. The fashion retail store has rejigged its top management and is planning to enter new categories.

The company on Thursday announced that it has appointed Rajesh Kaul, formerly of Myntra, as the head of supply chain. It has also brought on board a new chief technical officer and head of customer services.

In April, the site owned by Delhi based Smile Group promoted Aasheesh Mediratta as the Chief Executive Officer after Abhishek Goyal, the former CEO of the company quit. Sequoia backed Smile Group appointed Goyal as the CEO after it acquired Urbantouch, a company that was founded by Goyal.

Fashionandyou has had instability at the top for sometime now, with constant churn as well as reports of a “revolt” in the company against Goyal.

The online retailer has also appointed a new Marketing Director, Geetu Ahuja – the ex-director, Tyroo. Prashant Shivankutty is the Chief Technical Officer. Suminder Pal Singh has been promoted as the Head of Sourcing. Mirza Shahab Rizwan, is now head of operations owning cataloging and store management, the company said. Pooja Lal will be heading customer service.

The company headquarters will remain in Gurgaon with regional sourcing offices in Bangalore and Mumbai.

Competition in the Fashion category has been intensifying with Flipkart entering scene recently.

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