Fight resistance with a commitment to suffering

Despite whatever hacks and strategies you employ, you will get burned repeatedly. Society’s immune system is powerful and indiscriminate. Suffering is inevitable, but by expecting it, you can manage your expectations and those of your team.

You can build a culture that is as much about the experience building the product together as it is about the product itself. By doing so, at least you’re in your own little world suffering among friends!

As you hire people to join you, you can evaluate not only their skills and interests but also their tolerance and commitment to enduring the fight against the self-doubt and gut-wrenching hardships that real life and society will throw at you.

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