Among eight top Bollywood stars, Amitabh Bachchan is certainly not the youngest, but he is by far the most prolific on Twitter with nearly 80 % of his tweets used up to share personal moments and to interact with fans, according to a new study.
The 70 year old superstar is also the most frequent tweeter with an average of 50 posts a week among the 8 stars, according to ThoughtBuzz, a social media intelligence company based in Singapore.
The company analyzed at least 100 tweets each from celebrities including Akshay Kumar, Deepika Padukone, Madhuri Dixit, Priyanka Chopra, Shahid Kapoor and Sonam Kapoor.
Interestingly, none of the celebrities talk about the brands that they endorse actively and there is no story in their tweets when it comes to talking about brand, the study said.
Shahrukh Khan uses twitter to connect with fans, share experiences and promote films in a subtle mannter.
Madhuri Dixit Nene tweets in spurts, talks of personal moments, work and promotes brands.
Deepika Padukone tweets or re-tweets a lot about fitness and sports. She also promotes her work on twitter but is not a regular Twitter user.
Shahid Kapoor’s tweets show his love for sports. He also tweets his whereabouts and thoughts.
Akshay Kumar often used Whosay.com which allows longer tweets. He usually promotes his work, films and acknowledges appreciation.
Sonam Kapoor tweeted the most about brands she endorses. A significant part of her tweets were retweets ranging from politics to Jan Lokpal bill and Coal scam.
Priyanka Chopra used almost half her tweets to promote her work. She also uses instagram frequently. Interestingly, she endorses the Nokia Lumia series of phones for which Instagram is still not available.
5 lessons from @ipoonampandey (Our view)
According to Social Bakers, with over 300,000 followers, Poonam Pandey, the former Kingfisher calendar girl is ranked higher than superstars like Shah Rukh Khan and Priyanka Chopra. She is second only to megastar Amitabh Bachchan in terms of follower count. Here are five things we think she is doing right:
1. Do NOT bare it all.
Startups, for instance, when they meet investors (a big brand, especially) tend to bare it all in front of them. Not just investors, but even potential customers etc (who evaluate the roadmap against other competitive quotes). The trick is NOT to bare it all. As the famous Bollywood dialogue goes – ‘Thoda dikhao, thoda chupao’.
TLDR; Keep the interest ON.
Poonam Pandey is heavily focused on Twitter – and not on any other network (there are multiple Facebook pages, all pointing to her twitter account). She throws all her energy in just 1 communication channel and simply grows the channel.
Now, take a look at most of the other Indian brands – they are everywhere (even on G+). For them, social media is spray and pray; but smarter ones know their audience and what they want out of the medium.
3. She is a PRO.
We don’t know what kind of video infrastructure she uses. But it looks like there is a LOT of background activity that’s going on. And that requires a lot of effort. It’s not just about shooting mediocre photos/videos, but I believe there is pretty much an in house crew.
That is, there is no excuses for being mediocre.
4. She is an Entrepreneur.
From nobody to iPoonamPandey, she has redefined the social media to suit her fancies. Call it a cheesy move, but offering to strip for the Indian team did the trick. It takes a lot of balls (oh!) guts, to even think of something like that.
And guess what – she was already being called a Bollywood actor, even before there was any movie.
5. Show them the community power
Few days ago, Poonam Pandey decided not to publish any video till Twitter verifies her account. And she has asked her followers to sign the twition. And on in a few hours, the hashtag: TwitterwithoutPoonamPandey was trending. Talk about the power of community!