Film Student’s Emotional Adidas Ad Goes Viral After it Was Rejected by the Company

Eugen Merher, a student at the Film Academy of Baden-Württemberg in Germany made an ad for a school project and sent it to Adidas for their response. Instead, what Merher and his group got was a rejection note from the company, letting them know that they only use ads from their agencies.
But then, Merher put it on YouTube and Vimeo last month, quietly piling up views and shares online, finally going viral this week.