After ~1.5 years of hibernation, Yahoo India local has added 6 more cities in the local search service – Chandigarh, Cochi, Coimbatore, Goa, Lucknow and Ludhiana.
In 2008, Yahoo India invested in Callezee, voice based directory search service (though the deal’s health is in question) and seems, it took 2 years to get the first data integration done.
As far as the market is concerned, Justdial has moved up the charts, followed by asklaila, Burrp and Askme.
Like we earlier said, Yahoo India local is a harmless competitor in this game – especially when it comes to monetization. The beauty of local search is that the tail categories (like courier service, plumbers etc) are most monetizable (via lead generation) and that’s where Justdial has a huge leverage (and offline system/process).
Running banner ads on local search service? Well, that’s leaving a lot of money on the table.
