Finally, Yahoo India Local Adds 6 More Cities

After ~1.5 years of hibernation, Yahoo India local has added 6 more cities in the local search service –  Chandigarh, Cochi, Coimbatore, Goa, Lucknow and Ludhiana. In 2008, Yahoo India…

After ~1.5 years of hibernation, Yahoo India local has added 6 more cities in the local search service –  Chandigarh, Cochi, Coimbatore, Goa, Lucknow and Ludhiana.

In 2008, Yahoo India invested in Callezee, voice based directory search service (though the deal’s health is in question) and seems, it took 2 years to get the first data integration done.

As far as the market is concerned, Justdial has moved up the charts, followed by asklaila, Burrp and Askme.

Local Search India - Traffic
Local Search India - Traffic

Like we earlier said, Yahoo India local is a harmless competitor in this game – especially when it comes to monetization. The beauty of local search is that the tail categories (like courier service, plumbers etc) are most monetizable (via lead generation) and that’s where Justdial has a huge leverage (and offline system/process).

Running banner ads on local search service? Well, that’s leaving a lot of money on the table.

Sign Up for NextBigWhat Newsletter

Daily.

You May Also Like

Adidas Acquires Mobile Fitness Startup Runtastic For $239mn

With the deal, Runtastic becomes a wholly owned Adidas company, although its employees will remain in the same offices across Australia and San Francisco. The app will remain as is for the time being, but the team is promising big improvements will come in the future. With Runtastic, Adidas will finally be able to take on Nike+.