Winking is one of those time tested mechanism that still works (okay! that’s debatable). With the coming of digital world, winking needs a digital push as well and Bangalore based startup, Yotto Labs has an interesting service to offer to all the lovers (or FOSLAs, realistically speaking), Yotto Wink.
Yotto Wink is a mobile VAS service that acts as a digital cupid keeping the privacy concerns in place.
Lets say you have a crush on this girl who is also a good friend. Chances are that you will be reluctant to tell her your feelings (what if she says NO and this ruins the friendship?), so you use the Wink service to get a ‘feeler’.
Send an SMS, YW<space>WINK<space> <Her Mobile Number> to 58888 (the service is live on Indiatimes’ 58888 shortcode). The Yotto Wink server will then process this wink and will send an SMS to your crush saying, someone has winked at her and will give her 3 chances to guess.
She can send in her guess, GUESS<space><GUESS_CODE><space><Mobile Number> to 58888 and if your number is among the 3 guesses, Yotto will connect the two of you!
As far as the revenue model is concerned, Yotto Wink works like any other VAS service (i.e. premium SMS) and gets a revenue share from the operators.
On a slightly lighter note (anti privacy), how about selling the other two numbers to ‘Winkers’? Will make up for a grand business model, right?
What’s your take? Watch this introductory Video