High performers are consistent. They have a handful of non-negotiable trademark behaviours – and they stick to them.
A trademark behaviour is one that you commit to unequivocally. When a situation gets tough and everything else disintegrates, these trademark behaviours remain in place. Your commitment to these behaviours, through thick and thin, makes for high performance.
Consistency turns one-time high performers into all-time high performers. The only way to win is through consistency. Consistent messages, consistent behaviours and consistent consequences.