FindYogi, a startup which lets you compare prices of products online has raised* $100,000 in seed funding from angel investor Raju Vanapala, the Founder & CEO of Way2SMS, an SMS based messaging service provider.
The Bangalore based product search and comparison website FindYogi, helps customers make better buying decisions and had recently undergone a good makeover to include new features.
The site launched as a basic price comparison engine but soon evolved to add features such as a feature score for gadgets and FindYogi index. Last month, it overhauled the design and also doubled down on its focus on mobile phones and tablets.
“We are working on a few new features and planning to add more categories such as cameras, laptops and consumer durables to the site,” Naman Sarawagi, the CEO & Founder of FindYogi told NextBigWhat. The company was founded by Naman Sarawagi and Anil Bhat in October 2012. Naman has worked at companies such as Freecharge and Zipdial while Anil was part of Novel and Yahoo for over 6 years.
Price comparison sites like MySmartPrice, Compareraja, Shoppingwish and others such as Amazon’s Junglee are competitors in a space which is much in need of product innovation. As e-commerce picks up, more and more users are looking to compare prices online and on the go.
*The fund was raised around 6 months back and has been announced now.