Comparison Site FindYogi Adds Indexes; Refreshes Interface & Cool Features

findyogi-logoWith the increase in both the number of ecommerce websites and also the number of people using it, it is no surprise that there is no dearth in the number of price comparison websites in India.

We have profiled a few of them in the past which included PriceBaba, MySmartPrice, WiC and FindYogi. There are a number of other sites also out there. Each site tries to offer a particular USP.

FindYogi, which was launched in December last year was in an alpha state. When we covered the launch of the site we said that the site wanted to differ from others in this space by focusing more on product comparison than pure-play price comparison.

The site has now undergone a complete overhaul in terms of the user interface and has also added a number of nifty features.


The site which uses to also have comparison of camera prices is now focusing on only phone and tablet prices and will add other categories over the next couple of months.

The site displays a complete set of features and prices from different sellers. The level of detail in the feature list is more than that of most ecommerce companies. This is done completely manually.

The site has also quantified every product based on different features and provides a Feature Score, which a score out  of 100, to every product. This is calculated taking into account all the specifications of the product as compared to maximum of that available in market.

There is also the FindYogi Index, a rating out of 5, which informs users if a product is worth buying at its current market price. This feature is completely automated and takes into account all the products, and their prices, of that particular category into account which giving a rating. Of all the features, this definitely stands out as a differentiator and can help the company gain authority over a period of time.

You can shortlist products or click to see more detailed info including the pricing from various sellers.

All shortlisted products get put into a small window at the bottom right of you browser window. We found this super useful. One can add up to four products to be compared simultaneously. Products can be removed as easy as they are added.

The comparison page is very detailed and FindYogi suggests which phone/tablet is the best based on features. It gives you reasons to buy, which is based on stuff like battery, primary camera, screen, processor etc . We found this to be super useful and instead of reading multiple reviews we were able to spot difference at one glance.

It also says why the alternatives might be better.

The comparison engine takes into consideration only the features and not price and other factors like brand and novelty.

FindYogi has a team of 10 members and the founders are Naman (ex-ZipDial, Freecharge, NextBigWhat) and Anil Bhat (ex-Novell, Yahoo).

The update to FindYogi is definitely a step in the right direction and we can’t wait to see what the team has in store next.

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