FirstCry has raised $4mn funding from SAIF Partners. We earlier reviewed FirstCry and found it to be an intuitive product to use.
Their product differentiation is intuitive – and site is easy to use (although the other competitors have almost the same usability). I was especially happy with the Sale section – very well targeted towards newborn moms and women in general who look for a good pick all the time. I also briefly tried out their chat based customer support – which is very good (i prefer this to voice based support) – although with a few grammatical errors (the tense got me confused a bit – but overall a much better experience than some call centers I have talked to).
Firstcry is based out of Pune, has a team size of 40 and has partnered with over 100 brands. The team will use funding to expand its supply chain, build warehouses and increase product range.
We hope VC firms do not ruin this niche category (like the way they did with eCommerce as a whole) and these startups do not start selling camera, mobile phones by early 2012.
What’s your take on this category?
Recommended Read: Are VC Firms Hedging their E-commerce risk?